Designer, Mood, Technique

I was given the London designer Louise Gray as the designer that I would shoot the film for. Louise Gray is a London based designer who graduated from Central St. Martins, and became known to the fashion world after showing her work with Fashion East at LFW for three seasons.

Her collections mainly feature bold and bright hues with embellishment and colour contrast as the main specialism in her work.

Images shown are from the collections Spring/Summer 2009, Autumn/Winter 2009/10 and Spring/Summer 2010.

The mood I was given was Funny and the camera technique was Spinning.

My partner and I decided that the latest collection from Louise Gray (S/S10) would be best suited for the given mood and technique, with bright bold colours and fun ribbon accessories and prints.